This course explores the psychology behind consumer decision-making and teaches how to apply behavioural science principles to marketing and communication strategies. Participants will learn to use frameworks like FEAST and techniques such as storytelling, scarcity, and social proof to influence decisions.
Who would benefit?
What will you learn?
Format: Online learning with Student Success officer throughout learning journey
Certification: Certificate of Completion
School: Gordon Institute of Business Science
Duration: 2 months access to the course
Breakdown: 5 – 8 hours per week
Language: English
Learn more about our Credly qualification badges here
Tel: +27 87 023 0888
Cell: +27 71 326 5470
Share it with a colleague, friend and/or family!
R4,980.00 (excl. VAT)
Next intake date to be confirmed.
Duration: 8 Weeks
R4,980.00 (excl. VAT)
Next intake date to be confirmed.
Duration: 8 Weeks
R4,980.00 (excl. VAT)
Next intake date to be confirmed.
Duration: 8 Weeks
R4,980.00 (excl. VAT)
Next intake date to be confirmed.
Duration: 8 Weeks
R4,980.00 (excl. VAT)
Next intake date to be confirmed.
Duration: 8 Weeks
R5,860.00 (excl. VAT)
Next intake date to be confirmed.
Duration: 8 Weeks
Leigh – Head Behavioural Linguist at BreadCrumbs Linguistics, PhD candidate in Behavioural Science
Leigh is the Head Behavioural Linguist at BreadCrumbs Linguistics,
voted one of the top global behavioural communications firms. She is
completing a PhD in Behavioural Science and developing a new
communications framework to nudge consumer decision-making in the
health, retail and financial services space.
Tegan – Head of Behavioural Insights at BreadCrumbs Linguistics, MSc, expert in behavioural research and strategy
Tegan is the Head of Behavioural Insights at BreadCrumbs Linguistics,
where she champions the art of personalised and persuasive
communication. With a Master of Science degree, she’s a pro at blending
